The story behind one Photographer's vision for solving growing content demands.
(Photographed above: Essentials Mats)
Vancouver based photographer, Vanessa Mayberry (Vanessa Mayberry Photography) relocated her business to the West Coast of Canada amongst the Covid-19 Pandemic. Along with every other struggling entrepreneur during the unprecedented times, Vanessa was approached with having to face many challenges based around creating content. The demand to have captivating, relevant, and consistent content is always relevant within Vanessa's clients. However, the Pandemic raised pressure, particularity in the industry of independent businesses, for safe, easy, and affordable content development. "Most of my clients began their passion projects as a side hustle while still attending full 40 hour work weeks. The pandemic created this major shift when many of them were laid off or asked to work from home. A lot more of these people had time open up that they put towards investing into their side businesses." Vanessa explained, "I would speak to them about offering at-home sessions to photograph their products. This worked well, but it wasn't sustainable for them to hire me on a frequent basis. Many of them have shops that get an order in each day, and for them to hire me every time wouldn't be affordable or time efficient."
“I realized that the entire concept would be useful to anyone operating social media accounts, to help meet the demands of the current media world.”
(Photographed above: Vanessa holding a group of Essentials Mats)
Vanessa created the idea based on her clients needs to market their brands with professional quality and consistency at their own convenience. "It was originally thought up as a way to be helpful to my friends who owned small shops, but then I continued to ponder more purpose behind the approach of these products. I realized that the entire concept would be useful to anyone operating social media accounts, to help meet the demands of the current media world." She said.
Vanessa is excited to see how Prospect Studio influences and serves businesses.